Oct 9, 2020
Joseph Campbell's book “The Hero with a Thousand Faces”, completely revolutionized the way we understand stories. In this episode Guillermo applies Campbell's framework to the Family Business Sphere: He explains the power of storytelling in building a multi-generational business. Storytelling is essential to the successful transfer of our knowledge, values and culture.
Guillermo is an expert on corporate governance, and the strategic planning of succession and family patrimony. He has served as advisor for numerous business families on their protocols, generational transition, alignment of family vision and values for decision-making, and conflict resolution. Author of the books “Family Businesses: Tools for the Management of Love and Money” and “Handbook for the Family Business”. Lecturer and educator in the field of the family business in Latin America. Fellow member of the Family Firm Institute (FFI) in Boston, USA. Recipient in 2015 of the International Achievement Award of the Family Firm Institute