Jul 17, 2020
For the longest time, many African daughters and wives have faced obstacles in their family's businesses. Sometimes these obstacles are outrightly erected, explicitly having policies preventing female family members from leadership and ownership roles in the business, and othertimes women excuse themselves from these roles due to societal conditioning and reinforcement.
This hour we find ourselves in is a very unique one - 2020 appears to be a year of reckoning with the BLM movement and clamouring against gender sexual violence in Africa.
History has shown us that moments of disruption and devastation provide a great opportunity to rediscover, reinvent and renegotiate as individuals and as a collective. This hour is no different: The current pandemic may provide the right context to transform the role of African women in family business, starting a new social norm. Women may find allies that champion their causes, as they individually and collectively discover their voices to negotiate the obstacles that face them in family businesses.
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